social media

 

Spring is nearly over – don’t let the season pass without updating your key social media accounts for maximum impact in the impact sector! LinkedIn is particularly valuable for social impact and environmental professionals working to achieve results across the three levels of the triple bottom line. With few formal networks and a multi-disciplinary skillset, we don’t tend to fit into the typical boxes. This is a major challenge for those of us working in the sector as well as those looking to break into it from another career.

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It would not have been possible for me to be as successful as I am without the easy access of social media as THE marketing platform. While I do not claim to be an expert by any means, I believe there is value in sharing my story for anyone out there who is resistant to jumping on the bandwagon.

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As this great article on Forbes points out, ‘your actions + what others say about you = your reputation’. It’s a formula that I tell all my jobseeker clients to write on a sticky note and pin to their desktop. Why? Because your reputation is your currency and it has a major impact on your employability – especially in the social media era.

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An effective LinkedIn profile not only acts as an online resume, but also ensures that your professional work gets noticed throughout your vast networking community. Nowadays a professional online presence is essential for career development, whether your goal be to find a new job, make a career change, land a speaking engagement or collaborate with new partners.

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In today’s impact jobs market, competition is fierce. But by presenting a compelling story, standing out to hiring managers, and becoming an effective networker you can land your dream role – whether it’s in your present field or a new one. The process is a challenge and to be successful you will need to be the whole package. But don’t take our word for it, the numbers speak for themselves.

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Just as each social media service has its own role in job searches, each has its own biography requirements. This month on GreenBiz, Shannon discusses how to take your formal bio and transform it into something smart-casual that’s just right for LinkedIn.

Read the full article here.

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Just as each social media service has its own role in job searches, each has its own biography requirements. Here’s how to take your formal bio and transform it into something smart-casual that’s just right for LinkedIn.

Read More →

social-media-social-entrepreneurship  

One thing I have learned from starting my own small business is that it would not have been possible for me to be as successful as I am without the easy access of social media as THE marketing platform. While I do not claim to be an expert by any means, I believe there is value in sharing my story for anyone out there who is resistant to jumping on the bandwagon.

Read More →

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