personal branding

 

As this great article on Forbes points out, ‘your actions + what others say about you = your reputation’. It’s a formula that I tell all my jobseeker clients to write on a sticky note and pin to their desktop. Why? Because your reputation is your currency and it has a major impact on your employability – especially in the social media era.

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Creating and marketing your personal brand is key to finding a new challenging job in sustainability. I can tell you where to start this process, which is actually very similar to dating. In order to differentiate yourself in the job market or the dating market, you need to develop strong personal brand that reflects the ‘authentic you.’

Here some pointers about how to do this for impact-related careers.

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Many people make friendly chitchat in everyday life, but develop a phobia of meeting new people when they find themselves in a professional situation. The mere thought of standing alone at an event surrounded by potential employers, clients or contacts has them breaking out in a cold sweat. They’ve forgotten that all networking is basically making new friends, and that it can be fun as well as strategic, although it takes practice.

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I’ve been waiting years for traditional CVs and resumes to be fazed out, and it looks like the first signs of the revolution are here! Think about it – in an age where everything is done online, why is the paper/pdf-based CV still considered standard practice? Making matters worse is the fact that most jobseekers spend days agonising over their CVs just to have them glanced at for 40 seconds by an overwhelmed hiring manager. It’s hard to stand out when your CV looks just like every other candidate’s. That’s why I’m so excited to see creative, digital CV and resume options start to catch on. I’ve highlighted four of these options below, but more are coming on the scene every day, so if you know of one I haven’t mentioned, be sure to share it in the comments section!

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An effective LinkedIn profile not only acts as an online resume, but also ensures that your professional work gets noticed throughout your vast networking community. Nowadays a professional online presence is essential for career development, whether your goal be to find a new job, make a career change, land a speaking engagement or collaborate with new partners.

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A couple of months ago I delivered the Keynote speech at Hitachi’s WIN Summit for Women in Innovation. As I told them my story, I was humbled by ones I got in return of how each individual in that room — women of all career stages and job functions — was spending each day trying to bring a sense of purpose into her work.

Six years ago, shortly after having my second son, I left the corporate world and created my own dream impact job when I founded Walk of Life Consulting. I traded in my regular paycheck, job security and a 40 percent higher salary for flexibility and a role that better aligned to my true purpose — to get more change leaders into their dream jobs to save this planet.

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A big part of my day is spent advising people with established skill sets and extensive experience on how to transition out of their safe, stable roles and into something that aligns more closely with their personal ethics.

Corporate responsibility and sustainability are invigorating spaces to work in. New, constantly evolving, varied, dynamic, game-changing, planet-saving and respectably remunerated. It’s the place to be for people who want to live their values without swapping their Birkin for Birkenstocks (OK, well, maybe not an actual Birkin, but you know what I mean).

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Just as each social media service has its own role in job searches, each has its own biography requirements. This month on GreenBiz, Shannon discusses how to take your formal bio and transform it into something smart-casual that’s just right for LinkedIn.

Read the full article here.

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