personal brand

 

Spring is nearly over – don’t let the season pass without updating your key social media accounts for maximum impact in the impact sector! LinkedIn is particularly valuable for social impact and environmental professionals working to achieve results across the three levels of the triple bottom line. With few formal networks and a multi-disciplinary skillset, we don’t tend to fit into the typical boxes. This is a major challenge for those of us working in the sector as well as those looking to break into it from another career.

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The last 15 years have seen major changes in the world of recruitment. When I started out as a hiring manager, we advertised in the newspaper and on the major jobs websites, and CVs arrived by post (usually) or email (occasionally). CVs included a standard summary of a person’s career history, and we’d pile them on the desk and pick through them with a highlighter to extract the information we needed before calling to arrange interviews.

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It’s a bitter pill to swallow for job seekers who spend their Sunday afternoons trawling the jobs boards and fine-tuning their CVs, but just as media has gone social, so too has recruitment. Easier, cheaper and faster than traditional hiring processes, networking is now the No. 1 way new positions are filled. And while it’s hard to get reliable figures, I hear time and time again from my corporate clients that these vacancies aren’t even necessarily being advertised. I call this the “secret jobs market,” and it has huge implications for your job search.

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Balancing home and career can be a challenge – particularly so for mums and dads. Many of my clients have found that the flexibility they need can be hard to come by in a competitive global economy. What’s more, if you took time off to be at home with the kids, the market will have moved on in the time you were away.

So how can a former CSR employee bridge the gap and find a high-level role that will enable them to have impact as both a parent and a professional?

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A week before our tumultuous Presidential election, I sat down for breakfast in a packed ballroom at the BSR 2016 BE BOLD conference in New York City. And though I don’t normally eat my breakfast surrounded by hundreds of other people, it was clear that I was surrounded by like-minded souls. Addressing a room filled by individuals focused on exploring new ways to use business and leadership to create a more sustainable world.  Lindsay Levin, founder of Leaders Quest, left the audience with a piece of advice that clearly resonated with everyone the room, “If we want to be transformational,” she said, “we have to ready to transform ourselves.  This is something that is at the core of the important work I do with change leaders, and influenced much of our thinking throughout the rest of the conference.

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