personal brand

 

A week before our tumultuous Presidential election, I sat down for breakfast in a packed ballroom at the BSR 2016 BE BOLD conference in New York City. And though I don’t normally eat my breakfast surrounded by hundreds of other people, it was clear that I was surrounded by like-minded souls. Addressing a room filled by individuals focused on exploring new ways to use business and leadership to create a more sustainable world.  Lindsay Levin, founder of Leaders Quest, left the audience with a piece of advice that clearly resonated with everyone the room, “If we want to be transformational,” she said, “we have to ready to transform ourselves.  This is something that is at the core of the important work I do with change leaders, and influenced much of our thinking throughout the rest of the conference.

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As this great article on Forbes points out, ‘your actions + what others say about you = your reputation’. It’s a formula that I tell all my jobseeker clients to write on a brightly colored sticky note and pin to their desktop. Why? Because your reputation is your currency and it has a major impact on your employability – especially in the social media era.

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When asked why they want to work in sustainability, most of my career coaching clients say “to make a difference.”  Some word it as “to have positive impact,” “to create a future for our children,” “to save the planet,” or even simply, “to give back.” As values-based practitioners it’s important for us to “walk the talk” in our personal, as well as professional lives.

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Your resume or CV is most definitely not about you. It’s a marketing tool. Therefore, it should be all about the market: appealing to the hiring manager, meeting the company’s needs, using the organization’s language, communicating what your audience wants to hear. A CV that goes into every tiny detail of your career history is absolutely not what a hiring manager wants to read. You have to do the screening work for them. Don’t assume they want to wade through and make sense of your personal work story.

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The one-page job proposal is clever, compelling strategy to find a way into the companies you are targeting. It puts the responsibility on you to show what you can do for a company in a concise way. Rather than focusing on who you are, what you do and what you need like a traditional CV or résumé does, the one-page job proposal focuses on the company: who they are, what they do and what they need. It’s basically a sales pitch, but one that’s squarely aimed at the company’s weak spot.

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This month on Triple Pundit, Shannon debunks one of the most common CV/resume writing tips: that it’s all about you. To get past this, she explains how to craft your CV as a marketing tool that will answer the hiring manger’s four key questions before they even ask.

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one-page-job-proposal  

The one-page job proposal is clever, compelling strategy to find a way into the companies you are targeting. It puts the onus on you to show what you can do for a company in a concise way. Rather than focusing on who you are, what you do and what you need like a traditional CV or résumé does, the one-page job proposal focuses on the company: who they are, what they do and what they need. It’s basically a sales pitch, but one that’s squarely aimed at the company’s weak spot.

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