elevator pitch


In the noisy, unstructured sustainability jobs market where recruiters and hiring managers are suffering from information fatigue – CVs, LinkedIn profiles, internal job application forms, bios, Twitter feeds and references – how can a jobseeker standout?

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In today’s impact jobs market, competition is fierce. But by presenting a compelling story, standing out to hiring managers, and becoming an effective networker you can land your dream role – whether it’s in your present field or a new one. The process is a challenge and to be successful you will need to be the whole package. But don’t take our word for it, the numbers speak for themselves.

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The one-page job proposal is clever, compelling strategy to find a way into the companies you are targeting. It puts the onus on you to show what you can do for a company in a concise way. Rather than focusing on who you are, what you do and what you need like a traditional CV or résumé does, the one-page job proposal focuses on the company: who they are, what they do and what they need. It’s basically a sales pitch, but one that’s squarely aimed at the company’s weak spot.

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Last week I hosted a workshop at the Impact Hub in London on how to create a killer pitch and profile to win work. The event was geared towards freelancers and entrepreneurs looking to build confidence around marketing themselves. An elevator pitch is your verbal pitch that answers the question, “What do you do?” while the written profile for your CV/resume answers the question, “Who are you?” Both are key to developing a strong personal brand.

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Join Shannon next Thursday, 27 March 2014, for her 1.5 hour interactive workshop aimed at any freelancers or entrepreneurs looking to build confidence around marketing themselves.

Shannon will let you in on her secrets from 20 years in recruitment, 10 years in sustainability consulting, and the last four years building her own coaching company. She will also share her experiences of working with Acre recruitment’s freelance network, The Bench.

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What a character and online presence this guy is! Meet Gary Vaynerchuck, a family businessman that turned his local wine shop into a national industry leader by employing his entrepreneurial spirit on the Internet. In his book, he explains how to transform your passion into a day job and increase your earning potential by leveraging social media to build your personal brand.

Read more posts on using social media in your career change and job search.

Image credit: Philip Brown, Culttt

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