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This month as part of my Dear Shannon column for GreenBiz I help a freelance sustainability consultant improve his 30-second answer to the question: “What do you do?”  In the column I set out the six key points  you should be able to communicate to your listener and outline a process you can follow to improve your own personal response.

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This month as part of my Dear Shannon column for GreenBiz, I help a former global strategy consultant who wants to give back by starting a social enterprise. Social entrepreneurs are unique in that they identify a problem and use entrepreneurial principles to organise, create and manage a venture in order to yield positive returns to both society and the balance sheet. It’s not an easy task! Click here to read my tips on building a sustainable social enterprise.

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This month as part of my Dear Shannon column for GreenBiz, I counsel the new director of energy and carbon for a large telecom company. The writer has a large budget, but can’t seem to find the staff he needs to drive his agenda forward. In my reply, I put forward a strategy for engaging with HR to help build a strong, communicative relationship with key internal business partners. Read my column here.

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