Social Media & LinkedIn

 

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It would not have been possible for me to be as successful as I am without the easy access of social media as THE marketing platform. While I do not claim to be an expert by any means, I believe there is value in sharing my story for anyone out there who is resistant to jumping on the bandwagon.

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More than 50 percent of jobs are landed due to personal connections or referrals, so it is crucial to leverage your network of contacts for your professional development. Even though many people find networking to be intimidating, you don’t have to worry. Reaching out to your network doesn’t have to be scary and salesy. Think of it as a mutual friendship where you are simply reconnecting or offering something in exchange for a favor. You have to give a little to get a little.

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As this great article on Forbes points out, ‘your actions + what others say about you = your reputation’. It’s a formula that I tell all my jobseeker clients to write on a sticky note and pin to their desktop. Why? Because your reputation is your currency and it has a major impact on your employability – especially in the social media era.

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An effective LinkedIn profile not only acts as an online resume, but also ensures that your professional work gets noticed throughout your vast networking community. Nowadays a professional online presence is essential for career development, whether your goal be to find a new job, make a career change, land a speaking engagement or collaborate with new partners.

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storytelling-career  

In the noisy, unstructured sustainability jobs market where recruiters and hiring managers are suffering from information fatigue – CVs, LinkedIn profiles, internal job application forms, bios, Twitter feeds and references – how can a jobseeker standout?

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Just as each social media service has its own role in job searches, each has its own biography requirements. Here’s how to take your formal bio and transform it into something smart-casual that’s just right for LinkedIn.

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Are you considering going back to school but feeling uncertain about whether or not an advanced degree is worth the investment? This is an important point to consider. Master’s degrees are expensive, intense and time consuming, and not – I repeat, NOT – guaranteed to get you a job. Not only that, but practical, tangible work experience is worth its weight in gold in the sustainability space.

The belief that you can walk out of your master’s graduation ceremony and into a great role is outdated. Besides, most university career centers don’t understand the sustainability jobs market and only give generic advice. If you decide to go for it, it’s up to you to make the most of your master’s degree and squeeze out every last drop of opportunity. Here are some tips on how to do just that.

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