Social Media & LinkedIn

 

Spring is nearly over – don’t let the season pass without updating your key social media accounts for maximum impact in the impact sector! LinkedIn is particularly valuable for social impact and environmental professionals working to achieve results across the three levels of the triple bottom line. With few formal networks and a multi-disciplinary skillset, we don’t tend to fit into the typical boxes. This is a major challenge for those of us working in the sector as well as those looking to break into it from another career.

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It would not have been possible for me to be as successful as I am without the easy access of social media as THE marketing platform. While I do not claim to be an expert by any means, I believe there is value in sharing my story for anyone out there who is resistant to jumping on the bandwagon.

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More than 50 percent of jobs are landed due to personal connections or referrals, so it is crucial to leverage your network of contacts for your professional development. Even though many people find networking to be intimidating, you don’t have to worry. Reaching out to your network doesn’t have to be scary and salesy. Think of it as a mutual friendship where you are simply reconnecting or offering something in exchange for a favor. You have to give a little to get a little.

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As this great article on Forbes points out, ‘your actions + what others say about you = your reputation’. It’s a formula that I tell all my jobseeker clients to write on a sticky note and pin to their desktop. Why? Because your reputation is your currency and it has a major impact on your employability – especially in the social media era.

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An effective LinkedIn profile not only acts as an online resume, but also ensures that your professional work gets noticed throughout your vast networking community. Nowadays a professional online presence is essential for career development, whether your goal be to find a new job, make a career change, land a speaking engagement or collaborate with new partners.

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storytelling-career  

In the noisy, unstructured sustainability jobs market where recruiters and hiring managers are suffering from information fatigue – CVs, LinkedIn profiles, internal job application forms, bios, Twitter feeds and references – how can a jobseeker standout?

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Just as each social media service has its own role in job searches, each has its own biography requirements. Here’s how to take your formal bio and transform it into something smart-casual that’s just right for LinkedIn.

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