Personal Branding & Networking

 

By Luna Atamian

Sustainability or CSR is an evolving, diverse and growing field. There are no prerequisite profiles or qualifications to enter this field, which makes it more challenging because there is no clear path. The good news is that our Salterbaxter North America team sat down to discuss key traits that successful sustainability and corporate social responsibility professionals share. Enjoy!

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Balancing home and career can be a challenge – particularly so for mums and dads. Many of my clients have found that the flexibility they need can be hard to come by in a competitive global economy. What’s more, if you took time off to be at home with the kids, the market will have moved on in the time you were away.

So how can a former CSR employee bridge the gap and find a high-level role that will enable them to have impact as both a parent and a professional?

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It would not have been possible for me to be as successful as I am without the easy access of social media as THE marketing platform. While I do not claim to be an expert by any means, I believe there is value in sharing my story for anyone out there who is resistant to jumping on the bandwagon.

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Every January, millions of people lay out goals and resolutions for the new year. But by February or March, they’ve almost always forgotten them. Resolutions to lose 10 pounds or call your parents more often are good ones, but I wonder if they are so easily breakable because of how rooted they are in routine. If you are unhappy with your day-to-day routine, sometimes you need to make a much bigger change to shake things up.

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Almost every time I speak to a new client about why they want to move into an impact-driven career, they say, “I want to make a difference.” Sound familiar? As you think about your 2017 resolutions, why not set a goal to finally make that difference: to find a job that will empower you to do the work you really want to do and make an impact.

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More than 50 percent of jobs are landed due to personal connections or referrals, so it is crucial to leverage your network of contacts for your professional development. Even though many people find networking to be intimidating, you don’t have to worry. Reaching out to your network doesn’t have to be scary and salesy. Think of it as a mutual friendship where you are simply reconnecting or offering something in exchange for a favor. You have to give a little to get a little.

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